碁人中華兒童棋院 | 形象設計
Always one step ahead.
自1988年創立以來，中華兒童棋院一直是台灣圍棋界的代表。2016推出新品牌「碁人」，黑白相間的棋子排成一朵孕育30年的花徽，環環相扣的花瓣像是一代一代圍棋人的傳承，包含思考力、專注力、為自己負責任的勇氣、接受失敗的包容，都是圍棋人們豐沛的養分，用這股能量寫下碁人兩字，為圍棋教育立下誓約。
「碁」是圍棋，「碁人」就是圍棋人。
喜歡圍棋、認同圍棋，並從圍棋中收穫成長的一群人！
Qi is chess, QiRen is a name for chess players.
A group of people that enjoy playing chess,
identify with chess and grow from playing chess.
圍棋起源於古代中國，是世界上最古老的棋類運動之一。圍棋在公元7世紀傳入日本，日本圍棋逐漸興盛，並孕育出許多圍棋世家。
Go Chess originated in ancient China, it’s one of the oldest chess game in the world. Arriving into Japan around the seventh century, Go Chess gradually flourished and became one of the most loved strategic game that it is known today.
Since its inception in 1988, the Chinese Children's Chess Academy has been the representative of Taiwan's chess community. The organization launched a new brand "Goer" in 2016, with the black and white chess pieces arranged in a flower emblem, representing its 30 years of tradition. The interlocking petals symbolizes the generations of Goers inheritance, including the ability to think, ability to concentrate, courage to take responsibility and to embrace failure.
設計概念
圍棋被認為是目前世界上最複雜的棋盤遊戲之一。
西洋棋大師伊曼紐 · 拉斯克稱讚說：
「如果在宇宙中的其他地方存在智慧命形式，他們幾乎肯定會下圍棋。」
「如果在宇宙中的其他地方存在智慧命形式，他們幾乎肯定會下圍棋。」
對弈雙方在棋盤網格的交叉點上交替放置黑色和白色的棋子，一進一退、一 來一往，像是優雅的雙人舞。棋手透過對弈的過程，體驗、學習到：耐心、判斷力、專注力、勝負調適、思考力、平衡，圍棋規則簡潔而優雅，在黑與白之間智慧的平衡，像是朵禪花，在棋手心裡綻放。
自1988年創立以來，中華兒童棋院一直是台灣圍棋界的代表。2016推出新品牌「碁人」，黑白相間的棋子排成一朵孕育30年的花徽，環環相扣的花瓣像是一代一代圍棋人的傳承，包含思考力、專注力、為自己負責任的勇氣、接受失敗的包容，都是圍棋人們豐沛的養分，用這股能量寫下碁人兩字，為圍棋教育立下誓約。
Since its inception in 1988, the Chinese Children's Chess Academy has been the representative of Taiwan's chess community. The organization launched a new brand "Goer" in 2016, with the black and white chess pieces arranged in a flower emblem, representing its 30 years of tradition. The interlocking petals symbolizes the generations of Goers inheritance, including the ability to think, ability to concentrate, courage to take responsibility and to embrace failure.
在這個資訊爆炸的時代裡，孩子最需要的能力是獨自解決問題的思考力。
In this generation of unlimited information,
the most important skill needed for our children is the ability of problem solving.
判斷是不是人才，看的是能否解決難題。難題之所以難，是因前人沒碰過，要靠破格的思考和不被失敗打垮的韌性來解決。
而圍棋，正是培養孩子獨立思考，勇敢決斷的最好工具。每一盤棋，都要面對全新局面的考驗，每一手棋，都要經過自己的決策而執行。因此，我們的課程特別強調引導孩子的思考力，重視的是思考的過程而非結果，希望孩子不只是圍棋棋力的提升，而是在學習過程中學會研判情勢，思考決策的思考力。
Go chess helps with independent thinking, the best tool for decision making. New and different situation is encountered at every game. The player has to undergo complex steps of decision-making and implementation. Therefore, our curriculum emphasizes on the guidance of the children's ability to think independently, focusing on the process rather than on the results. Hoping that the children will not just improve on chess playing skills, but most importantly, they will remember the skills acquired through this learning process.
碁人中華兒童棋院｜形象設計
2020
CHIHE BRANDING CONSULTANCY
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