丁酉鳳來茶相守，富貴千春齊飛揚。
欣此日，豐年好韻；慶今朝，鳳年運好。
春天是一年之始，因此禮盒設計以鳳凰為概念，以「春鳳得意」為題，復刻清朝宮廷琺瑯彩瓷的彩繪技藝，手繪鳳凰展翅飛翔時優雅雍容的姿態，輔以細部燙金勾勒出鳳羽沐浴春陽中閃耀的金黃色澤。外盒使用水墨絹布盒印上手繪鳳凰翱翔之姿，輔以局部燙金如鳳羽迎光 ，展現不凡質感，以帶有光明、開運意涵的茶禮，祝福收禮者新的一年順勢而起，燦爛光明。
念念鳳年，年年豐韻。丁酉鳳來茶相守，富貴千春齊飛揚。欣此日，豐年好韻；慶今朝，鳳年運好。
王德傳茶莊是來自台灣的一個百年茶莊品牌，致力於以新方式詮釋傳統中國茶，融合中國深厚的文化意涵，使茶葉以嶄新面貌，面對新世界。
此次作品為王德傳品牌於2017年的中國春節推出的茶品系列禮盒。2017年是中國農曆丁酉屬雞的生肖年。
The design of Wang De Chuan Spring Festival gift box is based on the concept of "Proud Spring Phoenix". Qing Dynasty palace enamel porcelain painting were engraved with hand-painted image of a phoenix flying elegantly. Supplemented by fine bronzing outline of the phoenix bathing under spring sunshine. It is to wish for a bright and prosperous new coming year.
Spring Phoenix gift box symbolizes the meaning of light, with a warm sense of spring sunrise. With the phoenix printed on classiic ink silk cloth and some parts of bronzing, extraordinary quality was presented.
「王德傳｜春鳳得意新春禮盒」
鳳者，風也，甲骨文中鳳與風同字，字型象徵在空中美麗高飛的鳳凰，以及讓鳳凰得以飛行的氣流。鳳凰貴為百鳥之王，當其振翅高飛時，眾鳥尾隨其後產生了巨大的風動，故鳳凰展翅又寓意處境順遂，無往不利。
春天是一年之始，因此禮盒設計以鳳凰為概念，以「春鳳得意」為題，復刻清朝宮廷琺瑯彩瓷的彩繪技藝，手繪鳳凰展翅飛翔時優雅雍容的姿態，輔以細部燙金勾勒出鳳羽沐浴春陽中閃耀的金黃色澤。外盒使用水墨絹布盒印上手繪鳳凰翱翔之姿，輔以局部燙金如鳳羽迎光 ，展現不凡質感，以帶有光明、開運意涵的茶禮，祝福收禮者新的一年順勢而起，燦爛光明。
Ding You Phoenix tea, a pure taste like none others.
From the perfect seasons with the perfect combination of a bountiful year, thus present the perfect harvest.Phoenix, the mystical queens of birds; when it flies it creates a huge gust of wind. So as when the Phoenix spreads its wings and fly is a symbolic metaphor for luck and prosperity.
Spring as the start of the year, the gift box is designed based on the concept of phoenix and titled with “Proud Spring Phoenix”, reincarnating the painting art of ceramic porcelain from Chinese Chin dynasty, hand paint the elegant posture of phoenix’s flying, supported with the details of golden glow on the outline of the phoenix bathed in spring sunlight. The outer box is imprinted with the phoenix flying in ink silk, supported with partial hot foil die-stamping as if the feather of the phoenix facing the sunlight, showing extraordinary texture, sending wishes to the recipients a promising year, bright future with the tea gift of light and fortune meaning within.
十二生肖裡雞的原型就是鳳凰。而鳳凰是中國古代最著名的吉祥鳥，又被稱為太陽鳥。幾千年來，鳳凰在中華民族的心目中，一直被視為美麗、吉祥、善良、寧靜、有德、太平、光明的象徵。
The Chicken from the twelve Chinese Zodiac signs is based on the holy creature, Phoenix, which is considered the most notable mascot in ancient China, as known as The Solar Bird. Through thousands of year, Phoenix has been regarded as the symbol of beauty, good fortune, kind, tranquility., virtue, peace and light.
王德傳｜春鳳得意新春禮盒
2021
CHIHE BRANDING CONSULTANCY
