原香日式私廚
A Japanese Private Kitchen

懷於鄉・隱於巷・誠於香
Rooted in home, hidden in the lane, sincere in aroma.

品牌定位｜Positioning

阿昌師的料理,講究食材本身的「原味」與「香氣」;餐廳以預約制為主,如私廚般為每位客人細心備膳。齊禾以「原香」二字,凝鍊主廚的料理特色與情懷,並呼應其預約私廚的經營型態,將品牌重新定位為「原香日式私廚」——回到食物最初的味道與香氣。

Built on the chef's devotion to a dish's original flavour and aroma — and its reservation-only service — the brand is repositioned as a Japanese private kitchen.

品牌識別｜Identity

整體識別回應主廚的料理哲學——內斂、留白、講究細節。以簡淨的東方語彙轉譯「原香」,讓品牌如一道精緻料理,於從容之中見真章。
The identity translates "original aroma" into a restrained Eastern visual language — clean, spacious, quietly detailed.

應用｜Application

品牌識別延伸至菜單、名片、包裝與店面識別等應用,將「原香」的細膩質感,落實到客人與品牌相遇的每一個細節。

The identity extends across menu, cards, packaging and signage — carrying the brand's quiet craft into every touchpoint.

御神烹 × 齊禾設計
ur cook × ChiHe Design