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依杰HART’s 五行茶 | 包裝設計
「木生火,火生土,土生金,金生水,水生木」以相生的角度來說對應到中醫五臟的解釋就是:「肝好心就好,心好脾就好,脾好肺就好,肺好腎就好,腎好肝更好」
五行是以相生相剋論述五臟之間的聯繫,講求陰陽、五行平衡關係。


依杰 HART's 五行茶|系列包裝設計

HART'S FIVE ELEMENTS TEA — SERIES PACKAGING DESIGN

木火土金水,五行相生,臟腑和諧
Wood · Fire · Earth · Metal · Water — Five Elements in Harmony

依杰健康企業 HART's(Health · Rich · Services)以中醫五行理論為基礎,開發五行茶系列保健產品。齊禾為其設計完整系列包裝,以木、火、土、金、水五行對應五色視覺系統,融合東方紋樣美學與現代版型,讓「養生」的概念透過設計語言清晰傳達。

HART's (Health · Rich · Services) develops a series of wellness teas rooted in Traditional Chinese Medicine's Five Elements theory. CHIHE designed a complete series packaging system, mapping Wood, Fire, Earth, Metal, and Water to a five-color visual system — integrating Eastern pattern aesthetics with modern layouts to communicate wellness through design.








五行系列茶包

FIVE ELEMENTS TEA BAG SERIES

系列包裝設計 / 五行紋樣 / 中醫圖形意象
Series Packaging / Five Elements Patterns / TCM Visual Motifs






每款茶包以五行屬性對應專屬色彩與紋樣:金屬性採菱形錢幣幾何,木屬性以葉形曲線呈現,水屬性用波浪線條與滿月意象,火屬性以流動渦紋構成,土屬性則以圓潤的大地器物為主視覺。五款並列,即是一套完整的陰陽五行色彩圖騰。

Each tea bag corresponds to its elemental attribute through dedicated color and pattern: Metal with diamond coin geometry, Wood with leaf-curved lines, Water with wave motifs and a full moon, Fire with flowing spiral patterns, and Earth with round vessel forms. Together, the five form a complete Yin-Yang Five Elements chromatic totem.




禮盒包裝

GIFT BOX PACKAGING

禮盒設計 / 開蓋式結構 / 雙色版本
Gift Box Design / Slide-open Structure / Dual Colorway






















手提袋設計

Tote Bag Design 
















依杰 HART's 五行茶|系列包裝設計 2024
CHIHE BRANDING CONSULTANCY


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