未來飲食研究所 GREEN DIET LAB.

BRAND IDENTITY DESIGN

把每一餐，都當作未來的研究

Every meal is research for the future.

未來飲食研究所以「健康飲食」為核心命題，把日常的每一餐當作一門值得研究的學問。齊禾為品牌打造完整識別系統——以蘋果與對話框結合的標誌為起點，延伸出色彩、輔助圖形與應用系統，讓「研究所」的理性與飲食的日常感在視覺上取得平衡。

GREEN DIET LAB. treats healthy eating as a discipline worth studying — one meal at a time. Chihe built a complete identity system for the brand: starting from a mark that fuses an apple with a speech bubble, extending into color, supporting graphics and applications that balance the rigor of a "lab" with the warmth of everyday eating.

品牌標誌設計

LOGO DESIGN

標誌設計・標準字・中英文組合規範

Logo design / Logotype / Chinese-English lockup system

蘋果象徵健康飲食，對話框承載知識與分享——兩者疊合為一個記號：吃，也是一種對話與研究。

The apple stands for healthy eating; the speech bubble carries knowledge and sharing. Fused into one mark, eating itself becomes a conversation — and a study.

品牌色彩

BRAND COLORS

品牌標準色・色彩應用規範

Brand color palette / Color specifications

深藍傳達研究的專業與信任，嫩綠帶出蔬食的鮮活與生命力——一冷一暖，構成品牌的理性與日常。

Deep blue conveys the credibility of research; fresh green brings the vitality of plants. Together they hold the brand between rigor and daily life.

輔助圖形

SUPPORTING GRAPHICS

輔助圖形設計・連續圖紋應用

Supporting graphics / Pattern system

事務用品

STATIONERY

名片設計・色彩系統應用

Business cards / Color system application

週邊應用

BRAND APPLICATIONS

貼紙・紙膠帶・提袋應用

Stickers / Washi tape / Shopping bags

印刷品與包裝

PRINT & PACKAGING

三折頁文宣・食品包裝應用

Brochure / Food packaging

讓健康飲食，成為一門好看的學問。

Making healthy eating a beautiful discipline.

從一張貼紙到一份包裝，未來飲食研究所的識別系統讓「研究」不再嚴肅——它出現在每一餐的日常裡，親切、清晰，而且值得細看。
From a sticker to a package, the identity system takes "research" out of the lab and into everyday meals — approachable, clear, and worth a closer look.

未來飲食研究所 GREEN DIET LAB.｜品牌識別設計 2024
CHIHE BRANDING CONSULTANCY

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