New Leaf 枝枒｜気分転換所

TURN OVER A NEW LEAF

New Leaf 枝桁是一個以「轉換」為核心的生活風格品牌，結合調酒與身心療癒的空間體驗，讓每位踏進這裡的人，都能找到屬於自己的轉換點。以蠟封印章為標誌核心，融合植物、月相、水波等多重東西方意象，構建兼具儀式感與自然氣息的品牌視覺語言。

New Leaf is a lifestyle brand centered on transformation — a space that blends cocktail culture with mindful experience, inviting every visitor to find their own turning point. CHIHE developed a complete brand identity system anchored by a wax seal mark, weaving together botanical, lunar, and water motifs to build a visual language of ceremony and nature.

標誌設計

Visual Identity / Wax Seal Mark / Script Typography / Trilingual Logotype

品牌故事

BRAND STORY

品牌命名 / 核心理念

Brand Naming / Core Concept

品牌元素

BRAND ELEMENTS

橄欖枝 / 水波漣漪 / 蠟封 / 月亮盈缺

Olive Branch / Water Ripple / Wax Seal / Moon Phases

 

從蠟封印章到橄欖枝、水波漣漪到月亮盈缺，New Leaf 的品牌元素系統不只是裝飾，而是一套完整的象徵語彙——讓每一個接觸品牌的人，都能直覺感受到「轉換」這件事的重量與溫柔。

From wax seal to olive branch, from water ripples to lunar phases — New Leaf's brand element system is not decoration but a complete symbolic vocabulary, so that every touchpoint carries the weight and gentleness of transformation.