ASK心動力 | 識別系統
ASK Vision provides the most effective ways to help people explore and rebuild their lives.
Compare to other self-growth courses, ASK Vision's biggest difference is that they focus on "people" as the central point, and they believe that "transformation" has to happen before life itself finds its course.
The golden ratio is also called the golden cut of proportion; where strict rules on the artistic level and the harmony are applied. It is inseparable with the society, the mother nature and the universe. For example, the human ears, the spider web, the sunflower seeds and the arrangement of stars etc… All of the compositions follow the universe's principles and norms.
We believe that energy is constantly flowing between all humans and the universe. The gold spiral serves as a symbol to lead people to explore and transform the depths of their mind and heart. And in combination of the Tai Chi image, the Yin / Yang force, to emphasize on the importance of balance between all matters.
There is also a butterfly that is composed of two side face; symbolizing an individual flying deeply into one's mind through the leading spiral and back to the starting point. And after the journey, the individual is still the same person but with a totally different mind set.
In today's world, all fonts are composed of bold, curved, and written. We combined these three fonts to make the title for ASK Vision as to incorporate all the conflicts and inequality; that within in all, we are all equal.
Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs.
Times New Roman
Times New Roman is a serif typeface. It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department.
Handwriting is the writing done with a writing instrument, such as a pen or pencil, in the hand. Handwriting includes both printing and cursive styles and is separate from formal calligraphy or typeface. Because each person's handwriting is unique and different, it can be used to verify a document's writer.
The different divisions within has different traits and symbolic colors to represent themselves. There's a unique balance in the conflicting combination of colors. Natural images such as iceberg, water, fire, tides, universe were used to pair up with the concept of the connection between people and nature.
CHIHE BRANDING CONSULTANCY