鈦美旅遊 TM TRAVEL

是專營高端海島與客製行程的旅遊品牌。齊禾為其進行品牌重塑，從原本的「IM Traveller」蛻變為 TM TRAVEL，建立一套從標誌到護照套、行李配件的完整 CIS 識別系統。

TM TRAVEL specialises in premium island getaways and bespoke journeys. Chihe led a full rebrand — from the former "IM Traveller" to TM TRAVEL — building a complete CIS identity system spanning from logo to passport holders and travel accessories.

標誌設計｜一抹啟程的微笑
Logo Design — a smile before departure

標誌以襯線字體寫下 TM TRAVEL，字母 m 的底部拉出一道弧線——是微笑，也是啟程時揚起的嘴角。上方冠以 TAIWAN，標示品牌的原點；下方是「鈦美旅遊」中文標準字，沉穩而優雅。

The wordmark spells TM TRAVEL in a refined serif, with the letter m curving into a gentle arc below — a smile, and the lift of anticipation before a journey. TAIWAN sits above as the brand's origin; the Chinese name grounds it with quiet elegance.

品牌色彩
Brand Colours

旅人紅｜Traveller Red　PANTONE 3546 C
熱情、行動、出發的勇氣，是品牌最鮮明的記號。

靜謐灰綠｜Serene Sage　PANTONE 5517 C
旅途中的沉靜與留白，平衡紅的張力。

品牌圖騰｜微笑的節奏
Brand Pattern

以標誌的 m 微笑符號發展成連續紋樣，紅與灰綠雙色互換，鋪陳於信封、信紙與各式應用，讓品牌在每個細節裡持續微笑。

The smiling m develops into a continuous pattern, reversible in red and sage, running across envelopes, letterheads and applications — a brand that keeps smiling in every detail.

應用設計｜從名片到行李
Applications — from name card to luggage

好的旅行從出發前就開始了
A good journey begins before departure.

旅遊品牌賣的不是機票，是期待。所以這套識別從護照套、行李吊牌到防水袋，把品牌延伸到旅程的每一個觸點——當旅人整理行囊的那一刻，旅行的心情，就已經開始了。

A travel brand doesn't sell tickets — it sells anticipation. So this identity reaches from passport holders and luggage tags to dry bags, extending the brand to every touchpoint of the journey. The moment a traveller packs their bag, the trip has already begun.

鈦美旅遊 
TM TRAVEL 
CHIHE BRANDING CONSULTANCY