星遇咖啡｜品牌識別暨包裝設計

星遇咖啡由空姐轉職烘豆師 Elle 創立，品牌名源自希臘文「ASTR 星星」，以「體貼每一個相遇」為核心精神。齊禾為其建立完整品牌識別系統，從標誌設計延伸至系列包裝、禮盒、豆袋，以星空意象貫穿全套視覺，打造精品自烘咖啡的品牌美學。

ASTRELLE COFFEE was founded by Elle, a former flight attendant turned specialty coffee roaster. The brand name derives from the Latin "Ad Astra" — to the stars. CHIHE developed a complete brand system spanning logo, series packaging, gift boxes, and bean bags, unified by a celestial visual language that reflects the brand's spirit of thoughtful encounter.

標誌設計

標誌以咖啡豆外形為基底，中央一顆星點化為品牌靈魂。豆身以三層波浪分割，由上而下呈現深藍、鋼藍、青綠的漸層，象徵創辦人走訪產地的旅途——高山星空、流動海洋、豐饒大地。

The mark uses the coffee bean silhouette as its base. A central star embodies the brand soul. Three wave layers gradient from deep navy to teal, symbolizing the founder's journey across origins: mountain skies, ocean passages, and fertile earth.

品牌色彩系統

掛耳包裝

豆袋包裝

星遇禮盒

Gift Box Design / Paper Bag / Complete Gift Set Visual

從掛耳系列的角色插畫、豆袋的星空紋樣，到禮盒的整體儀式感，齊禾以設計語言將「Ad Astra 穿越逆境走向星辰」的品牌精神落地為可觸碰的視覺體驗，讓每一次開箱都是一場相遇。

From the illustrated drip series to the starfield bean bags and the ceremonial gift sets, CHIHE translated the brand spirit of "Ad Astra — through adversity to the stars" into tangible visual experiences, making every unboxing a moment of encounter.

星遇咖啡 ASTRELLE COFFEE
CHIHE BRANDING CONSULTANCY